The CBC

At the CBC, Catherine created and implemented digital branding strategies and products for the 'George Stroumboulopoulos Tonight' television show, George's @Strombo handle, and the mobile app for George’s radio series, 'The Strombo Show'. She also grew and managed the brand's large online community and produced content (audio, video, and articles) for his site. In her time there, his website traffic tripeled and George's Twitter followers jumped from 40,000 to over 100,000.