NHLPA

Catherine is the digital and social media lead at the NHLPA, heading up content production and player activations for NHLPA.com, @NHLPA on social media, as well as overall digital strategy for the Association and its 700+ active NHL players.

In her role at the NHLPA, she has successfully managed projects for a wide variety of high-profile campaigns including the 2014 Sochi Winter Olympic Games, the 2012-13 NHL Lockout, and the World Cup of Hockey.

She has grown the brand's online audience to 1 million, and has helped players grow their collective social reach to 29,729,443.